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📌
About Lab Notes
Lab Notes is my live swipe file. A running collection of hooks, frameworks, storytelling techniques, marketing psychology, and examples I've gathered over years of writing for brands, newsletters, and my own creative experiments. It's organized so you can grab what you need and get back to creating. I add to it regularly. (And honestly, some of these examples still give me chills.) If something in here sparks an idea, that's the whole point.
— Payton
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🧲
Juicy Marketing Ideas
- 🦷 iPhones With Bite Chunks Missing?
- 🧠 9 Marketing Examples (Cognitive Bias)
- 🦖 Toronto Raptors Schedule Release
- 🍊 Bad Marketing “Improvement” (Tropicana)
- 🕳️ Restrictions Force Creative Solutions
- 🙀 The GOAT Milk Jug
- 📚 They Don’t Make Book Covers Like They Used To
- 🤳 Million $$$ Ad W/o Adjectives
- 🪒 Gilette’s 18th Birthday Gift
- 📚 Press “B” to Buy Book
- 🥴 Deeply Unserious Campaigns
- 🔀 FREE with a Twist” strategy
- 🪞 Most Viral Post EVER On LinkedIn is NOT what you expect
- ☎️ Commitment > Budget
- 📲 Screenshot Marketing
- 👀 Forget Word of Mouth. Try Word of Sight
- 🤖 The Salesperson You Called Is Likely AI
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✍️
Writing Craft & Copywriting Techniques
- 🆔 Identity Language (The "-er" Effect)
- ⚖️ Comparison Anchors
- 🔀 Chiasmus (The Reversal Pattern)
- 💪 Bold-Lead Paragraph Format
- 🎵 Sentence Rhythm Patterns
- ✨ The "Make the Point and Move On" Principle
- 🐎 Gustave Flaubert on Creative Discipline
- 🐈 Dr. Seuss and the Power of Constraints
- ⚡ "Write So Fast That Fear Can't Keep Up"
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💬
Quotes & One-Liners Bank
- 📝 On Creativity & Craft
- 💪 On Courage & Action
- 🤔 On People & Perspective
- ✍️ On Writing & Communication
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👉
Idea Bank (300)
- 🎬 Short-Form Video Ideas (Reels, TikToks, Shorts)
- 📚 Educational / Value-Packed
- 😂 Funny / Comedy / Skits
- 💪 Motivational / Self-Improvement
- 🔥 Challenges & Trends
- 🎨 Creative / Artistic
- 📸 BTS / Lifestyle
- 👀 Mystery / Conspiracy / Weird Facts
- 📈 Growth / Business / Side Hustles
- 🤖 Tech & AI Content
- 😮 Shock & Challenge Content
- 🎭 Skits & Relatable Humor
- 🎥 BTS / “How It’s Made”
- 🐶 Pets & Animal Content
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🧲
Lead Magnets Ideas (130)
- 📚 E-books & Guides
- 🖥️ Webinars & Workshops
- 📝 Checklists & Templates
- 🎥 Video Content
- 🎧 Audio Resources
- 📊 Worksheets & Printables
- 💡 Challenges
- 💌 Email Courses
- 🏆 Case Studies & Success Stories
- 📅 Calendars & Planners
- 💼 Business Resources
- 🌟 Motivational & Inspirational
- 🤖 Tech Tools & Automation
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🎭
Storytelling Frameworks & Techniques
- 🎬 The Open Loop Method
- ✂️ The ONLY 5 Lines You Need to Tell Any Story
- 📧 Jim Hamilton's 4-Step Email Storyselling Formula
- 🧊 Tolkien's Iceberg Theory
- 🏰 Disney's Storytelling Framework
- 🎯 Scene-Drop Openings
- 🔄 The Secular-to-Sacred Connection
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🏆
Christian Innovator Spotlights (The CSL Pantheon)
Christians who embody what CSL is about — dangerously creative, unapologetically faithful. Use these as reference points and proof that the thesis is true.
- 📚 J.R.R. Tolkien
- 🧙 C.S. Lewis
- 😂 Jon Acuff
- 🎵 Dolly Parton
- 🎠 Walt Disney
- 🧱 Bible Bricks (Sean Sutton)
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💡 Lab Notes gets updated regularly. If you see something in here and think "I wish someone would just write this for my brand" — that's exactly what I do at Very Good Ghost 👻
Newsletters, email sequences, launch copy, and content strategy for Christian founders who'd rather build than write. 👉 verygoodghost.com